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Gucci presents its perfume Guilty in September 2010.
The ad video is captured by Frank Miller. The face of the fragrance is an American actress and singer Evan Rachel Wood. The blonde beauty has teamed up in the photos with the actor Chris Evans. The short story, and their experience is entitled Friendly fires.
Top notes – mandarin, orange, pink pepper;
Middle notes – geranium, lilac, peach;
Base notes – patchouli, amber.
The design house Christian Dior presents its flavor Addict To Life in June 2011. Addict To Life is part of the line Addict, and the first perfume of the series was launched in 2002. This dazzling addition is work of the perfumer Francois Demachy. He creates the fragrance using precious flower scents. Its purpose is to cause joy, the excitement of what nature has given us.
The design house itself presents Addict To Life like this way: She is in the midst of life. She moves to the sounds of the city, her heart rate is in line with all the latest news. Her high-heeled shoes clattering down the street in wild rhythm. She captures the slightest hesitation. She is tuned for the latest fashion trends. She herself is a new trend and future in the fashion industry. She just live her life as a slave to anything and everything. Often made fun of the rules, why do they define her life? She knows exactly what she wants and nothing and nobody can divert it from her wishes. She wants to live intensely and faster. Draws power from nature and enjoy life, because nature is the source of life. Nature is the source of her scent is and she is completely addicted and obsessed by it. Elegant and floral, it incorporates in it energy, power, truth. This woman is you, we, and me. We’re all addicted to life, we are all addicted to Dior.
American model and dancer Karlie Elizabeth Kloss is the advertising face of the scent. The exotic beauty has a very strong, powerful look at the pictures, as if she is addicted to perfume.
Chloe launches its perfume L ‘Eau de Chloe in February 2012. The scent completes the range of Chloe Eau de Parfum (2008). It is described as mild, natural, fresh and invigorating. The composition was developed by perfumer Michel Almairac.
The face of the advertising campaign is the beautiful model of French origin Camille Rowe-Pourcheresse. In the photos she is very natural, without makeup, dressed in a white dress. Everything around her it is green, the grass is high, and she ran carefree between them. Mario Sorrenti shot the advertising and Camilla Akrans makes incredible images full of Spring mood.
Chloe presents its limited edition Chloe Rose Edition in the Spring of 2011. The perfume is from the series Chloe Eau de Parfum, and the first fragrance was launched in 2008. Face of Chloe Rose Edition is a Polish model Anja Rubik. The photos are black and white, only the ribbon of the perfume is colorful and stands out with its bright color.
Top notes – rose, lily of the valley, lychee;
Middle notes – pink peony, magnolia, rose, honey;
Base notes – cedar wood, amber.
Bvlgari launches on the market Mon Jasmin Noir in the spring of 2011. It is a new version of the dark and mystical Jasmin Noir from 2008. Mon Jasmin Noir is a lighter, smaller and somewhat playful. Its creators are the perfumers – Olivier Polge and Sophie Labbe.
The advertising campaign is very strong, it’s called the “Mediterranean paradise”. The face of the fragrance is the American actress Kirsten Dunst. She is very beautiful with purple jewelry on the brand, semi-transparent purple dress and deep purple lipstick. For the images she has partnered with big fluffy lion, standing quietly beside her. The place where the ad is shot is the amazingly beautiful garden of Villa Balbianello, near Milan. The photographers are Mert Alas and Marcus Piggott.